Oooo, Amazon got burned! They were all like, "J.K. Rowling, let's light the eliterary world on fire with your $15 billion dollar empire. Light it with a Kindle." And J.K. was all, "Eh, you sell weird stuff and are all groady and old. I like Google now. He's hot and has a big search engine and is all about not being evil." And Amazon was like, "Rowling, why are you doing this to me! You are tearing me apart!" And then Amazon shot itself and a kid o.d.'d or something.
[ZDNet]